Modality Discovery Workshop – decide how your AI product speaks, listens, and responds

Every product team eventually faces the same question: voice, image, or multimodal – which one actually fits? Get it wrong and you waste engineering cycles, confuse your users, and ship a feature that erodes trust instead of building it. Discover the right modality for your product with Boldare – where over 20 years of design craft meets AI-native product thinking.

Who has benefited from Boldare's expertise?

See the companies that trusted Boldare to get it done.

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Four ways the modality decision goes wrong

Most modality decisions aren't made – they just happen. In a meeting, on a roadmap, because someone saw a competitor do it. Here's what that costs.
  • You added voice because voice it's trending

    GPT-4o does it. Your competitor just announced it. The board asked about it. So voice goes on the roadmap – without anyone asking whether users actually came to your product to speak. Features built on trend logic instead of user context add complexity without adding value. And complexity, once shipped, is expensive to undo.

  • Your interface works only in the demo.

    A voice feature tested in a quiet meeting room behaves very differently in a busy office, a hospital ward, or a moving car. A modal choice that ignores where users actually are – hands occupied, screen out of reach, ambient noise at full volume – ships a feature that fails exactly when users need it most.

  • Your product asked for too much, too soon

    Some modalities require trust before users will engage with them. Voice input in a health app. Image upload in a financial product. These aren't just UX decisions – they're trust decisions. A product that asks for a new level of intimacy before it's earned the right to ask will see users back away, quietly and permanently.

  • Nobody planned for what happens when it breaks

    Every modality has failure modes. Voice fails in noise. Image recognition fails in low light. Multimodal input fails when one signal is ambiguous. If the fallback wasn't designed before the feature shipped, users hit a dead end – and dead ends don't get second chances.

EXPLORE YOUR OPTIONS

Three ways to work with Boldare on modality

Some teams arrive with a modality decision already half-made. 
Some are starting from zero. 
Some have shipped and suspect something is off. 
The three packages below cover all three moments – with a clear deliverable at the end of each.

ASSESS

Product Modality Audit

We run your existing AI interface through Anna Zarudzka's (co-CEO of Boldare) 5-test framework. Every modal choice gets scored: pass, stall, or fail. You leave with a written report, a clear gap analysis, and the data to make the next decision deliberately.
3 DAYSFIXED PRICE

WHAT YOU GET:

  • Modality scorecard

    Every current modal choice in your product run through all 5 tests. Each one rated pass, stall, or fail – with the reasoning behind every score.

  • Gap and risk report

    A prioritised list of where your modality decisions are weakest, what the user-facing risk is, and which gaps are worth fixing first.

  • Written recommendation

    A clear, actionable brief your team can take straight into the next product sprint – no interpretation required.

Wondering if your product's modality choices hold up? – Ask AI

BUILD

Modality Strategy Workshop

A facilitated session that takes your team from "we're not sure" to a documented decision. We run the 5-test framework live, map your users' context, test every modality candidate against real failure scenarios, and produce a decision document your designers and engineers can act on the next day.
1 DAYFIXED PRICE

WHAT YOU GET:

  • Modality decision document

    The chosen modality (or combination of modalities) with the full rationale behind it. Built to be shared with design, engineering, and stakeholders without additional explanation.

  • Failure mode plan

    For every modal choice made in the session: what breaks, when it breaks, and how the product degrades gracefully when it does.

  • Next steps brief

    A prioritised set of actions your team takes out of the room – whether that's a design sprint, a prototype, or a further research plan.

Wondering if your team is ready for the workshop? – Ask AI

SCALE

Multimodal AI Prototyping

Once you know which modality fits, we build it. Boldare's AI-native design team takes the decision document from the workshop and turns it into a working prototype – voice, multimodal, or any combination – that you can test, show, and ship.
2-4 WEEKSx PRICE

WHAT YOU GET:

  • Working prototype

    A functional interface prototype built around your product's specific context of use. Voice, image, text, or any combination that the workshop identified as the right fit – not a generic demo, but something that reflects how your users actually interact.

  • Voice interface strategy and interaction guidelines

    A documented set of voice interaction patterns for your product: what the interface says, when it listens, how it confirms, and how it handles silence or misrecognition.

  • Failure mode fallbacks

    Every failure scenario designed in advance – so when voice doesn't work, the product still does.

  • User validation report

    The prototype tested with real users in the environments where the feature will actually be used. What worked, what didn't, and which modal choices earned the most trust in practice.

  • Build recommendation

    A clear go/no-go brief for each modality in the prototype – with the evidence to back it up and a scoped path to full implementation.

Wondering what we'd build for your product? – Ask AI

Bring your product. We'll bring the questions

Voice, image, multimodal – or none of the above yet? A 30-minute call with our team maps your product's context against the framework and tells you exactly where to start. No brief required.
Talk modality with us

The research and reasoning behind every workshop

Before you book a workshop, read how we think.

The framework is built on real product decisions – the ones that worked and the ones that almost didn't.

Trusted by product teams across industries

Here's what clients say about working with us.

Allan Wilson

Allan Wilson

President - Team Alert

"I was really impressed with how much they cared about our product."
Jerome Defillon

Jerome Defillon

Chief Technology Officer – Novolyze

"We were impressed with their capacity to embrace an unknown domain and challenge the strong assumptions presented."
Norbert Baumann

Norbert Baumann

VP R&D – Sonnen

"They treat the customer portal as their product and this resulted in the high quality of their work."
Fabio Zecchini

Fabio Zecchini

Chief Technology Officer – Musement TUI Group

Boldare delivers results that meet our standards and expectations."
Christian Jennewein

Christian Jennewein

Head of Engineering – BlaBlaCar

"Their customer-focused, Agile approach inspired us, and we discovered that we shared a similar mindset."
Head of Software Development

Head of Software Development

Prisma

"They had a very short ramp-up time and were dedicated to delivering."
Zvonko Grujic

Zvonko Grujic

Director Digital Engineering – Maxeon Solar Technologies

"I feel that my opinions and observations matter and that the team will adjust their actions based on our feedback."
COMMUNITY

Where product teams figure out the AI era together

Product Builders | AI-Native is a community for practitioners building digital products in the AI era – run by Boldare, powered by 20 years and 350+ products of hands-on experience.

We regularly go live with guests from product, design, and engineering for honest conversations about what building AI-native actually looks like in practice. Written recaps, articles, and show notes from every session live on Substack.

What a deliberate modality decision changes

Most teams make modality decisions anyway. The question is whether that decision is backed by a framework or by whoever spoke loudest in the room.

WITHOUT THE WORKSHOP:

  • Modality chosen in a meeting, based on what competitors are shipping

  • Voice added because the roadmap had space, not because users needed it

  • Engineering starts before anyone asked where users will actually be using this

  • Fallback scenarios designed after launch – when it's already too late to change the interaction model

  • Team aligned on what to build, not on whether it's the right thing to build

  • First signal something is wrong: user feedback, three months post-launch

WITH BOLDARE'S WORKSHOP:

  • Modality chosen against a 5-test framework, not a trending feature list

  • Voice, image, or multimodal input validated against real user context before a line of design begins

  • Engineering briefed on a decision document, not a gut feeling

  • Failure modes mapped in the workshop

  • Team leaves the session with one agreed answer and the reasoning to defend it

  • First signal something is right: users engaging with the feature the way it was designed to be used

Twenty years of design craft. AI-native since 2023.

The 5-test framework is only as good as the team running it. Boldare combines over two decades of product design experience with an AI-native delivery model built from the inside out – and a working style that treats your product decisions as seriously as we treat our own.
  • 20+ years of design craft

    Three hundred products built across energy, healthtech, travel, and B2B SaaS. As an AI interaction design agency with over two decades of product experience, we've seen which interface decisions age well and which ones product teams spend the next year fixing. The framework is sharper because of that history.

  • AI-native since 2023

    Boldare built an internal AI guild, ran the Top Gun exploration program, and rolled out an AI-native SDLC across every project. AI is in our delivery model, our research methods, and our workshop facilitation – not a layer added on top of how we already worked.

  • Original IP, not a borrowed framework

    The 5-test methodology powering this workshop was developed by Anna Zarudzka in 2026. When you run the workshop with Boldare, you're working directly with the team that built the framework – not a consultant who read the article.

  • A partner, not a vendor

    The decision document from the workshop is built to live inside your product team's process – briefing design, aligning engineering, and giving stakeholders a rationale they can defend. We don't deliver a report and disappear. The output from every engagement is built to be used – by your designers, your engineers, and the stakeholders who need to understand why the decision was made.

Your next interface decision starts here

Tell us where your team is – what AI user interface you're building, what modality decisions are already on the table, and where you're stuck. We'll come back with a clear recommendation on where to start.

avatar, human profile - Beata Sumera-Górska, Head of Delivery
Head of DeliveryBeata Sumera-Górskabeata.sumera@boldare.com

Questions worth asking before the modality decision

If you're still figuring out whether this is the right next step for your product, these answers should help you decide.

What is a modality discovery workshop?

It’s a structured facilitated session that helps product teams decide which interface modality (voice, image, text, or a combination) fits their AI product before design begins. It runs on Anna Zarudzka's 5-test framework: Primary Task, Context-of-Use, Trust & Intimacy, Combination, and Failure Mode. The output is a decision document your designers and engineers can act on immediately.

When should my product use voice?

What's the difference between voice UI design and multimodal AI design?

Do we need to prepare anything before the workshop?

Who should attend the workshop?

What does the decision document look like?

Can the workshop be run remotely?

What happens after the workshop?

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Boldare S.A. z siedzibą w Gliwicach, przy ul. Zwycięstwa 52, zarejestrowana w Sądzie Rejonowym w Gliwicach, X Wydział Gospodarczy Krajowego Rejestru Sądowego pod nr KRS 0000914518, NIP 6312698829, REGON 38958555. Wysokość kapitału zakładowego i wpłaconego 100 000,00 zł.